To provide Country Ass Shit to Country Ass Folks.

Aimee and her husband in front of their white truck

Country Folks, Country Gear

We're a family-run brand based out of Loxahatchee, Florida, making gear for the life we actually live: camo, fishing, mud, boat days, country concerts and a community that shows up for each other. Proud, loud, country to the bone, and redeemed.

We're a proud American family, and a good many of our own have served this country in uniform. Some of 'em are still serving today. We love our military something fierce, and every piece we make is made with a whole lot of pride for the folks who keep us free.

“As for me and my house, we will serve the LORD.”
Joshua 24:15

Our story

Proud American. Proud Military Family. 🇺🇸

We're a red, white, and blue kind of family, and we back our military all the way. A whole bunch of our own kin have worn the uniform, and some of 'em are serving right now. So to every soldier, sailor, airman, Marine, and guardian, and every family keepin' the porch light on back home: thank y'all. We're proud of you, we're prayin' for you, and you'll always have a seat at our table.